3 Green R’s
Beth Honshell
Apr30th
Topics: Industry Trends
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Earth Day | April 22, 1970. I planted a tree on the first Earth Day. My husband planted a tree too — and his is still standing. We look at it from his parents’ breakfast window several times a year.

I wore earth shoes, plastered the school in “Save the Earth” posters, and sang songs in celebration — the lyrics were pretty weird but refrains of “hello carbon dioxide, goodbye carbon monoxide” still run through my mind on Earth Day.

Earth Day | April 22, 2009. Green has gained momentum and made its way into our businesses. So, for this year’s Earth Day I spent some time looking around our technology office to see if I could spot any green at all. A week later, my list of the 3 R’s at Worthwhile looks like this:

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Tutorial: Transparent Overlay Image Menus
Dave Ruse
Apr29th
Topics: Web Design
1 Comment »

Transparency is a rising trend in the web design world. With CSS3, RGBa, and transparent PNG support in more browsers, designers have taken full advantage of the unique possibilities available through these techniques while still being able to adhere to web standards. For example: Silverback uses transparency to achieve a parallax with it’s background and this year’s 24 Ways barely has any opaque elements at all!

I wanted to incorporate transparency in a practical way for a product menu I was working on. It needed to feature images of each product (that the client could easily swap out), have a transparent overlay on top of the image , and then display a text link on top of that. I drew a little inspiration from ESPN where they have a headline and description for their main story. You could also use this method in a similar way to feature articles, display images, etc.

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Making LinkedIn Relevant Again
Chris Rackley
Apr28th
Topics: Industry Trends, Social Media, Web Strategy
1 Comment »

Over the last year, the LinkedIn bubble has just about burst. The idea was great, a social network where you could meet up with colleagues and friends and have a direct path to meeting new potential clients you would otherwise be cold-calling or never meet. It’s quite the powerful tool. But unfortunately, most people I talk to today don’t even use LinkedIn anymore. They may log in occasionally and clear the cobwebs, but then they’re off to Twitter or their Facebook business page.

Well, LinkedIn deserves better. It’s done a fantastic job of offering rich features to its users, some of which I guarantee the average user isn’t even aware of. Considering the time some businesses devote to “the conversation” on Twitter, I’d bet they’d get far closer to a sale if they even devoted half of that time to LinkedIn. Here are some ways to get LinkedIn working again for you:

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Icons of SEO — Jill Whalen
Leslie Ciesielski
Apr27th
Topics: SEM
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When I first started learning about search engine optimization and how implementing it can help our clients reach their goals for their websites, Jill Whalen is a name I read a lot. In fact, during all my research about SEO the past year, Jill has influenced my SEO decisions the most.

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A Blog Without Blogging
Brandon Godwin
Apr24th
Topics: Industry Trends, Web Strategy
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One of the trendiest Web tools of this decade has been the blog. Blogging got so popular, that Google “paid” attention and bought Blogger, adding it to its portfolio of engrafted Web tools. With its popoularity, blogging also got some flack, since anybody and everybody could blog. So what was initially denounced by some as a juvenile opportunity to air out ignorance on the Web has now been embraced by the corporate world as virtually a necessary Web activity.

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