Over the last several years, I’ve observed several trends in the online world that exemplify why it’s important to be careful who you trust to develop your online application. To support my opinion, I’ve included three examples.
Evil 1. Not being careful with someone else’s data.
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Several weeks ago my 12 year old cousin came to visit. I don’t get to see her that often since she lives in Philadelphia, and I live in Greenville. Obviously, I was glad for the opportunity to catch up with her and have some good conversations. Something else happened that I wasn’t quite expecting though: we don’t communicate the same way. More than anything else, while talking with her, I realized that I am not part of the really young and misunderstood generation anymore. I’m the generation who’s trying to understand the “misunderstood” generation. How did this happen?!
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Have you ever found yourself caught in a game of email tag? It’s like phone tag, only it involves more people and more confusion. Several times I’ve had a tag email land in my box. When I open it, I find the email is a long string of one line comments from several members of our team — from developers to strategists to network support — as well as from the person who started the email. At that point, I know I’m “it!”
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Video is taking over the web. It’s invading news sites, and blogs. It is replacing podcasts, photo galleries, and even starting to replace television. Just a few years ago, you had to be a successful company willing to make a good investment to take advantage of video on the Web; and even then, your users were limited to those with broadband access. Today, users who don’t have high-speed internet of some sort are few and far between and video … well, now the video on the Web doesn’t come from “them,” it comes from you.
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Video is becoming an increasingly important part of a lot of companies’ web strategy. For most users on the web, video is more accessible than ever. The best part is that it’s never been easier for you to effectively put video on the Web. But how do you do it where it serves you well? Here are a few things to give you some direction going forward:
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