Chris Rackley | Web Strategy is not a science. On the other side of the coin, though, I'd feel arrogant if I called it an art. I can just tell you, positively and without a shadow of a doubt, that Web Strategy is, in fact, not a science.

Working personally with dozens of clients on their Web presence, I've learned that you can give them the very best you have: You can set things in motion to boost their ranks in Google and Yahoo, you can give them a contemporary, refreshing design, you can add functionality to their site that sets them apart from their competitors; but if they don't implicitly trust you - it's all for naught.