I have 3 Tuesday morning rituals.

(1) Starbucks coffee (oh wait, that’s every day)

(2) Checking iTunes for the new Free Release

(3) Reading Jeffrey Gitomer

I’ve been reading him almost religiously since May. Gitomer sends out his weekly newsletter first thing every Tuesday morning. (Go to gitomer.com to get the newsletter.) Unless you’re up before the sun, it’ll be in your inbox before the coffee’s done, unless you’re a Starbucks-run on-the-way-to-work kinda person. (Personally, I’m a bean-grind-brew-at home guy…French Press preferred.)

This “Sales e-Zine” is directed to, you guessed it, sales people, or whatever your particular company likes to call them. I don’t necessarily believe that one who sells is without exception a sales person, in the way that moniker is typically used. Even though it’s sales-oriented, Gitomer offers good bits that are life-relevant. (Side note: being a good “sales person” doesn’t have to do with having a dollar sign-shaped gene in your DNA strand. It really comes down to knowing and responding rightly to people and culture.)

If you need some extra motivation, Gitomer is considered THE sales expert. I’m not sure anyone is brave enough to disagree with him on that point or on any other. He’s well worth your time. But I will warn you: you might just be moved to action!

Even though I’m plugging Gitomer here, it’s always (!) worth your time to read experts, especially THE expert!

<This has been an official recommendation>