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Search Engine Optimization |
Introduction
You've probably noticed that by the time you get to page three of your Google results, you've usually already found what you're looking for. That's why web site owners and developers work hard at Search Engine Optimization -- to make sure your pages are seen first.
The Definition
- Search Engine: an information retrieval system, like Google or Yahoo, that sends programs called spiders to crawl all over the Web looking for sites to rank and index. A web site's structure, content, and code each play a key role in getting found by the spiders.
- Search Engine Optimization: the ongoing process of building and updating your web site in such a way that your prospective clients can find you first and easily with the help of their favorite search engine.
The Explanation
Good SEO focuses on search-engine friendly content and organizing it in such a fashion that will bait the spiders crawling around the Web. The key is using the right keywords throughout your site's content (even the part only the techs know about).
The Reason
Benefits of SEO:
- Brand building -- By learning SEO, or hiring a professional, you can make sure your site will be one of the first sites web surfers will see. Make a positive first impression!
- Increased traffic -- Naturally, being one of the first sites in search engine results pages leads to more visits to your web site.
- More business -- The more people visit your web site first means the more your business will grow!
The Strategy
- When writing content for your web site, be sure to think like web surfers think and use their language frequently.
- Keep your site design simple. Remember, Search Engine spiders shy away from complicated structures.
- Keeping up with the latest practices in SEO will continue to increase your Internet worth!
Learn more about Search Engine Optimization. |
