There are many effective ways for potential customers to find your site. Perhaps the best-known method is the use of a search engine. There are two types of Search Engine Marketing - natural ranking and paid ranking.

The most common way to attract visitors to your site is raising your natural rank through Search Engine Optimization (SEO). SEO is a continuous process of updating page titles, writing tags into your code to tell the search engine what your site is about, and including keywords in your site content. If you haven't tweaked these in awhile, your rank is dropping. Search engines look for up-to-date content.

Tip: Do you know if people are finding your site on a search engine? If so, which search engine? A good web statistics package will allow you to know where your visitors are coming from.

Another method of search engine marketing is paid ranking. Products like Google AdWords and Yahoo Search Marketing offer pay-per-click pricing. In other words, you only pay when people visit your site. People come to your site through targeted ads that appear only when people search for your specific key words. This delivers a very high and extremely accurate return on investment. These products also add value through detailed reporting tools.

Tip: Track everything! Internet marketing allows you to easily quantify your return on investment. It should more than pay for itself every time. Never invest in search engine marketing without seeing tangible results.

Email Marketing

We all abhor bulk untargeted, unsolicited e-mail. However, what if you could effectively communicate your message and actually add value to someone's day? What if people actually wanted to receive your email?

An effective email marketing campaign will allow you to accomplish those goals. Here are some practical ideas for email marketing. First, make sure your emails contain valuable information. Breaking news, important announcements, devotionals, and practical advice are perfect occasions to communicate. Second, allow readers to subscribe and unsubscribe to your communications. Otherwise, it can quickly become just another unsolicited SPAM.

Tips: Publish a newsletter. This is a great way to communicate your message. You can also send special offers to your customers and potential customers through email. In order to do any of this, you must invest in solid web-based email campaign software like the one The Worthwhile Company created to send this message to you. A good solution will allow readers to subscribe and unsubscribe on their own. It will also allow you to easily send messages to and manage large lists of subscribers.

If you are not using the web to actively communicate your message to customers and potential customers, you are missing out on a huge opportunity. Make a New Year’s resolution to realize the potential of online marketing.