Jim faced two scenarios in the space of a week.
First, Jim needs new gutters for his home.
They were old and needed to be replaced. He needed new ones installed before Spring rolled around, given the amount of rain that was expected for that season.
He called Quality Gutters since they had advertised a “free no-risk consultation,” where a contractor would visit his home, inspect the problem and give him an estimate to replace the gutters in around an hour. Read the rest of this entry »
Cue the library-sponsored jingle.
As early as junior high school, my English teacher impressed upon me how important reading was for continual development, both in education and in life.
Honestly, I never enjoyed reading until I wasn’t required to do it. Maybe that’s the contrarian, anti-establishment blood that runs in my veins (and arteries as well, I guess).
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America’s Next Great Restaurant
While I haven’t gotten into any food/cooking contest shows that have been sprouting up in recent years, NBC’s America’s Next Great Restaurant grabbed my attention. Maybe because of the Chipotle presence. Maybe because of the focus on the branding aspect of the food/restaurant.
The early favorite was Eric Powell with his 3-year-in-the-making Artisan Grilled Cheese concept called Meltworks, set in an urban loft-style environment.
He came into the show with his brand image, a restaurant design concept, and most of his menu developed. He was miles ahead of the competition in terms of preparedness.
Surprise! He was the most recent contestant to be eliminated from the competition.
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First off, can we clear the air and admit that Facebook isn’t for every business?
Use tools for their intended purpose
A business development officer asked me this week how he could use Facebook for his business. After asking him some questions to help him analyze his situation and opportunity, I surmised that many people are using Facebook in ways it wasn’t intended to be used.
Facebook wasn’t intended to generate business leads. It’s a community tool.
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You’ve heard it said, “If you aim at nothing, you’re sure to hit it every time.“
Having the right target doesn’t ensure hitting it.
Some people struggle in life because they don’t set goals. They’re aiming at nothing.
However, you’d be hard pressed to find business owners who don’t set goals, and I talk with business owners every week who have goals for their website. But they aren’t reaching those goals.
Why not?
Well, in summary, the problem isn’t the business owner, it’s the goal.
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