First Impressions Run Deep
Beth Honshell
Aug6th
Topics: Customer Service
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I’m a protector. It’s part of my job description. Especially of my co-worker’s time. Telemarketers and sales people call — I scout them out and evaluate whether our company needs their services before I transfer them on.

Yep, it’s a touchy area. We don’t need them. They need us. I’m in the way. But, they deserve customer service too.

This morning I received another one. This one about paper and copiers. We chitchatted pleasantly about being glad it was Friday. Then, the conversation got pointed. “Well, part of the reason I’m glad it’s Friday,” she said, “is that it’s been a long week to be a telemarketer.”  And, she gave me her opening pitch.

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2010 Worthwhile Young Innovator Award
Beth Honshell
Jul7th
Topics: Community Involvement
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Each year The Worthwhile Company presents The Worthwhile Company Young Innovator Award to a college student who exemplifies exceptional character and expertise in his work.

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Candy Jar Wisdom
Beth Honshell
Jun4th
Topics: Leadership
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One of the best tasks I have is keeping the office candy jar full. It’s fun to look for different varieties of candy and then to notice whose eyes light up when they see a new, favorite kind. On long draggy days I take the jar and walk around the office, talking with everyone and offering them a “pick-me-up” piece of candy.candy

Everyone has a favorite candy, but most importantly, everyone likes having the candy jar — full of candy. They sigh when the jar begins emptying — until only a lone lemon Starburst is left in the bottom — then I’ll see them pass the jar, hesitate, and slowly walk on.

Team relationships are a lot like the reactions I see around our office candy jar.

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Social [@celticschants] Manipulation
Beth Honshell
May21st
Topics: Social Media
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Even his mom thought it was wrong. “Mean-spirited,” she said. Bill Simons, writer, blogger, podcaster, NBA basketball fanatic, Celtic fan, opened a Twitter feed with this stated purpose: “A far-fetched idea to see if we can mobilize Celtics chants during a playoff game.”

May 11 | the concept is born. His big push, Game 6 of the Celtics | Cavaliers series on May 13. Followers: 13,000+celticschants

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Will Gray joins The Worthwhile Company
Beth Honshell
May12th
Topics: Press Releases, Web Strategy
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The Worthwhile Company recently added Will Gray to their team in the role of Content Strategist. This role takes the company even farther toward the goal of delivering everything clients need to succeed on the Web.will_gray

Will’s experience in digital marketing intensifies Worthwhile’s commitment to websites based on solid Information Architecture. In addition, his award-winning background in writing for the Web ensures that clients can shape their content goals early and achieve a unique, compelling voice that resonates with their site’s visitors.

“I’m thrilled to be part of such an energetic, unified team,” Will says. “My hope is that together, we can keep convincing the region that there’s no better place than Worthwhile to turn for a successful website.”