Designing in the browser isn’t really a new concept, just a relatively unused one. It’s been championed by a few prolific personalities in the web design community, but we at Worthwhile haven’t had the opportunity to give it a try until just recently when designing for a mobile-optimized site we’re working on. If you aren’t familiar with the concept, this is a good place to start.
So why would you as a designer want to design in a browser instead of Photoshop? Well other than that fact that it means you don’t have to suffer through using Photoshop anymore, we have three big take aways from our first foray:
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