Review: The Waste Land iPad app
Topics: Industry Trends
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I happen to love literature. It’s okay—I love the web, too.

So when the English press Faber & Faber announced recently that they were releasing an iPad app of T. S. Eliot’s poem The Waste Land, I got pretty excited. Even though, alas, I don’t own an iPad. I do, however, have a PhD with a focus in Eliot studies. I was eager to see what such a collision of technology and literary avant-garde would look like.

When the T. S. Eliot Society asked me to write a review of the app, the deal was sealed. So, if you’re interested, the review is after the jump (and will also soon be available on the Society’s website). Warning: it’s filled with the kinds of poetic allusions that Eliotics love.

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Leadership at Worthwhile Reorganizes
Topics: Company Culture, Press Releases
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In a recent monthly team meeting at Worthwhile, it was announced that two of the firm’s three owners are assuming new job titles and responsibilities.

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Do you need Self Control for your web?
Topics: Social Media
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Hi, my name is Will, and I am/was a Facebook addict. It’s been 46 days. (Hat tip: FunnyStatus.com)

I just finished taking 46 days off from Facebook.

Why, you ask, would I do something so extreme? I work for a web firm, right? So how could someone like that ignore the globe’s most popular site for so long?

Good question.

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Who’s your poster child?
Topics: Social Media, Web Strategy
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Who’s your audience?

Every time you open your mouth to talk, they’re right there. Whenever you accept a call, they’re on the other end. When you hit Send, they’re about to get an inbox alert.

Your audience—easily forgotten, often neglected—shows up every time you communicate, no matter if you’re on the Web or off.

Sure, not everyone’s listening, and not everyone who reads is a client. In fact, it’s precisely because our audience tends to be vague and faceless that we often find the whole concept of a blog or website to be intimidating.

That’s the status quo. What if your audience was a little more, well, status oh-yeah-that’s-who-you-are?

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