I’ve always wanted to write a legendary email forward. You know what I’m talking about. Something like the email I’ve been getting since 1995 about how “Bill Gates wants to give me his money and all I need to do is forward this email.” Or the urban legend about waking up in a bathtub full of ice after falling victim to a kidney harvesting ring. If you’re like me and need a book that will help you write the perfect email forward, then Made to Stick: Why Some Ideas Survive and Others Die is the book for you.
In all seriousness, there is a reason we still get those email forwards even after they have been proven false. They are sticky. Made to Stick: Why Some Ideas Survive and Others Die is a fun eye-opening summary of six principles that make messages stick (simplicity, unexpectedness, concreteness, credibility, emotions and stories).
Authors Chip and Dan Heath unabashedly draw their inspiration from another great book - The Tipping Point by Malcolm Gladwell. They make their message stick by using practical examples of the six principles in action. I highly recommend this book to anyone in web development, marketing, or writing.
Special Opportunity for readers of the Worthwhile blog: Steve Jobs needs people to test the new and secret iPhone 4G so he is giving everyone who comments on this blog a free iPhone! Leave a comment below and your phone will arrive in a few days. I promise this works. I tried it myself. I don’t know how it works, but it does. You can believe me because I never do anything like this unless I know it is real.
This is the stuff of LEGENDS! Great book! I’m reading Rules of Thumb by Alan Webber, he co-founded Fast Company Magazine
Heath’s videos at FC are great & take the book to a whole new level.