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	<title>The Worthwhile Blog &#187; Industry Trends</title>
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	<link>http://www.worthwhile.com/blog</link>
	<description>Increasing Your Internet Worth</description>
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		<title>What SOPA Means to Small Business</title>
		<link>http://www.worthwhile.com/blog/sopa-hurts-small-business/</link>
		<comments>http://www.worthwhile.com/blog/sopa-hurts-small-business/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 15:27:40 +0000</pubDate>
		<dc:creator>Chris Rackley</dc:creator>
				<category><![CDATA[Industry Trends]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=7396</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>Let me tell you a story. There once were four small businesses in Greenville: They all did business locally, and also had web sites that helped their businesses. Cathy’s Cupcakes showed samples of her work, with a link to use a generic order form and purchase cupcakes with Paypal, Sam’s Supplies had a full e-commerce [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p>Let me tell you a story.</p>
<p><span style="color: #000000;">There once were four small businesses in Greenville:</span></p>
<p><span style="color: #000000;"><a href="http://www.worthwhile.com/blog/wp-content/uploads/2012/01/Small-Businesses.jpeg"><img class="aligncenter size-full wp-image-7408" title="Small Businesses" src="http://www.worthwhile.com/blog/wp-content/uploads/2012/01/Small-Businesses.jpeg" alt="" width="550" height="666" /></a></span></p>
<p><span style="color: #000000;">They all did business locally, and also had web sites that helped their businesses. Cathy’s Cupcakes showed samples of her work, with a link to use a generic order form and purchase cupcakes with Paypal, Sam’s Supplies had a full e-commerce set-up, and Tommy’s T-Shirts linked up to an Etsy store, while Wally’s Websites hosts these three sites. Things were going great for all of them!</span></p>
<p><span style="color: #000000;">Then one day, Cathy’s Cupcakes puts up a new recipe: Lovely Coffee® Cupcakes. She even tells people how to make them, which includes using Lovely Coffee® coffee and tells people where in Greenville to go buy some. The cupcakes were a smash! People begin to “Like” Cathy’s Facebook page and re-posting her web site on Pinterest. Cathy was taking off! A month later, somebody at Lovely Coffee® decided that Cathy was violating the Lovely Coffee® property. They didn’t email Cathy and request she take the cupcake recipe down. They didn’t call her. No, Cathy received a letter in the mail telling her she needed to remove any mention of Lovely <a href="http://www.worthwhile.com/blog/wp-content/uploads/2012/01/Jelly-Donut-with-Espresso-Frosting.jpeg"><img class="alignleft size-medium wp-image-7401" style="margin-bottom: 10px; margin-right: 15px;" title="Jelly-Donut-with-Espresso-Frosting" src="http://www.worthwhile.com/blog/wp-content/uploads/2012/01/Jelly-Donut-with-Espresso-Frosting-283x300.jpg" alt="" width="198" height="210" /></a>Coffee® on her web site, since they’re cupcakes, and Cathy sells cupcakes. She stands to profit off of the Lovely Coffee® brand. Cathy didn’t know what to do. Cathy was shocked to see a court order five days later, demanding she take down her entire web site until the matter with Lovely Coffee® is resolved, or she may face years in jail. Sound kind of harsh? Oh, it gets better.</span></p>
<p><span style="color: #000000;">Remember Sam’s Supplies? Yep, that guy. Well, to supplement Sam’s e-commerce site, he lets other local businesses do advertising on his store’s pages. One of those advertisers is Cathy. Much to Sam’s surprise, he received a court order, too, instructing him that he must remove Cathy’s advertising from his web site. He is warned that his domain registrar, GoDaddy, has received an order telling them that they will be liable if they do not shut down his domain. So unless he quickly ditches Cathy’s advertising, his site will go down and he will be looking at jailtime as well — jailtime just as severe as Cathy’s. Think this story can’t get worse? Oh, it does.</span></p>
<p><span style="color: #000000;">Next we have Wally’s Websites. Wally hosts Cathy’s web site. He has just received a court order stating that Cathy’s site has a violation of SOPA. He can voluntarily shut Cathy’s site down now. If he does so, he doesn’t need to worry; Cathy can’t sue him over it. But, if he does not immediately take her site down from the web, his DNS services will be forfeiture and ALL of the web sites he hosts will go down. Wally hosts sites for over 100 small and medium-sized businesses in Greenville! And, yep, Wally will face jailtime. But wait … this craziness is about to hit insanity-level:</span></p>
<blockquote><p>Now, you might be thinking, “That’s impossible! There’s no way sites like Facebook, or Twitter, or Flickr or YouTube or anybody else can keep up with that!” And you’d be right. They can’t.</p></blockquote>
<p><span style="color: #000000;">We’ve come to Tommy’s T-Shirts. Poor Tommy’s T-Shirts. Tommy actually doesn’t even know about Cathy’s Lovely Coffee® Cupcakes. But he’s about to get in BIG trouble, because he’s done business with Cathy. You see, a little over a year ago, Tommy made some custom t-shirts for Cathy’s employees. He’s selling extras of the shirt on Etsy, and he has a link back to Cathy’s web site. Because Tommy is linking to Cathy’s web site and her web site has the Lovely Coffee® Cupcakes on them, Tommy has received a court order telling him to take the link down and the product off of his page, or his site will go down. Tommy does this; but then finds out he hasn’t done enough.</span></p>
<p><span style="color: #000000;">You see, Cathy “likes” Tommy’s Tommy’s T-Shirts Facebook page. This is a big no-no. Because that means you can click on Cathy’s profile from Tommy’s T-Shirts’ Facebook page, and that will lead you to a link to Cathy’s Cupcakes official Facebook page, which has a picture of the Lovely Coffee® Cupcakes, and advertises that Cathy sells cupcakes, which the user can then infer that they might be able to buy some of the Lovely Coffee® Cupcakes from Cathy. So Tommy must be sure he blocks Cathy from his official Facebook page, so there’s no link back to Cathy’s Cupcakes. Oh yeah … and he needs to make sure he blocks anyone else who also likes Cathy’s Cupcakes page. And in case you think this is being unfair to the little guy — fear not: Facebook will be receiving a similar court order to make sure that Cathy’s Cupcakes Facebook page is taken down, along with any and all mentions and links to it.</span></p>
<blockquote><p>On the surface, SOPA is a very well-intentioned bill. It’s meant to stop online piracy. The problem is this bill is created and sponsored by people who haven’t the slightest clue how the user-generated Internet works.</p></blockquote>
<p>Now, you might be thinking, “That’s impossible! There’s no way sites like Facebook, or Twitter, or Flickr or YouTube or anybody else can keep up with that!” And you’d be right. They can’t. Which is why early predictions already think that SOPA could be the end of some of these sites, with Flickr likely being the first to go.</p>
<p>Think I’m painting some scare-tactic-laden horror story for you? Nope. The hypothetical story above was created using specifically spelled out points in sections 101–106 in the SOPA bill being taken up by Congress right now. I’m guessing you’ve heard of <a href="http://www.scribd.com/doc/75153093/Tribe-Legis-Memo-on-SOPA-12-6-11-1" target="_blank">SOPA</a>. And you’ve heard <a href="http://www.scribd.com/doc/75153093/Tribe-Legis-Memo-on-SOPA-12-6-11-1" target="_blank">it’s bad</a>; but you probably didn’t realize <a href="http://www.forbes.com/sites/insertcoin/2011/12/16/how-sopa-could-ruin-my-life/" target="_blank">how bad</a>.</p>
<p>On the surface, SOPA is a very well-intentioned bill. It’s meant to stop online piracy … and hipsters and teenagers aside, who wouldn’t want that? The problem is — and I say this not intending to dive into politics — this bill is created and sponsored by people who haven’t the slightest clue how the user-generated Internet works. For example, Lamar S. Smith introduced the bill to the House floor in October. Good for him. Lamar S. Smith has a <a href="https://www.facebook.com/LamarSmithTX21" target="_blank">Facebook </a>page, a <a href="http://www.youtube.com/user/lamarsmithtexas21" target="_blank">YouTube</a> channel and a <a href="http://www.ustream.tv/user/CongressmanSmithTX21" target="_blank">UStream</a> channel. If SOPA is signed into law, Lamar S. Smith will immediately be in violation of federal law, because he will be participating in three web sites that will have numerous copyright infringement cases facing it. He’ll be forced to shut down his pages on Facebook, YouTube, and UStream. If he declines, saying “That’s overboard. I shouldn’t have to take my page down because some nut in Kentucky is putting up ABC video clips on UStream, porting them to YouTube, and then linking them on Facebook!” — well, then the courts will have no choice but to take down his official <a href="http://www.lamarsmith.house.gov/" target="_blank">House of Representatives</a> page, because that’s linked from and to his Facebook page that’s on the same URL as a million pages and content items violating new laws defined in SOPA. Oh, and they’ll also have to take down the official <a href="http://www.house.gov/" target="_blank">house.gov</a> site as well, since that links to Lamar Smith’s official .gov page, which links to Facebook, which will face countless copyright infringement cases.</p>
<p>This all sounds completely mental, right? It sure does. And it’s completely real. This is why we at Worthwhile, and many other web-related companies stand firmly against SOPA and ask that you would stand with us. Hear are some things you can do about it:</p>
<p>1) <a href="http://americancensorship.org/" target="_blank">Sign the Petition</a>. The one on whitehouse.gov has been shut down for now (aha! Progress!); but this one from American Censorship is sort of the leader now.</p>
<p>2) Contact your Senator and Representative and demand that they vote against SOPA. For those in Greenville, SC, that would be these guys:</p>
<table>
<tbody>
<tr>
<td>Rep. Trey Gowdy [R, SC-4]</td>
</tr>
<tr>
<td>Phone: 202–225-6030</td>
</tr>
</tbody>
</table>
<table>
<tbody>
<tr>
<td>Sen. Lindsey Graham [R, SC]</td>
</tr>
<tr>
<td>Phone: 202–224-5972</td>
</tr>
</tbody>
</table>
<table>
<tbody>
<tr>
<td>Sen. Jim DeMint [R, SC]</td>
</tr>
<tr>
<td>Phone: 202–224-6121</td>
</tr>
</tbody>
</table>
<p>3) <a href="http://judiciary.house.gov/hearings/pdf/112%20HR%203261.pdf" target="_blank">Read the bill and spread the word.</a> There’s a lot of ignorance about this bill, which fronts as something protecting IP, but goes through unrealistic lengths to do it and destroys the web as we know it. The only way you can truly know what’s going on is to read the bill and then start informed conversations with your friends, family, and colleagues.</p>
<p>The Worthwhile family stands firmly against piracy, and would love to see laws enacted to protect IP’s …</p>
<p>… but SOPA ain’t it.</p>
<p>If this practical and hypothetical approach isn’t for you, no worries. Here are some other articles that can break down SOPA for you:</p>
<p><a href="http://gizmodo.com/5877000/what-is-sopa" target="_blank">What is SOPA?</a></p>
<p><a href="http://news.cnet.com/8301-31921_3-57329001-281/how-sopa-would-affect-you-faq/" target="_blank">How SOPA would affect you: FAQ</a></p>
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		<title>Can Apple Survive without Steve Jobs?</title>
		<link>http://www.worthwhile.com/blog/can-apple-survive-without-steve-jobs/</link>
		<comments>http://www.worthwhile.com/blog/can-apple-survive-without-steve-jobs/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:00:50 +0000</pubDate>
		<dc:creator>Christopher Nicholas</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Continuance]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=7284</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>It’s a fair question. Steve Jobs is legendary. Steve Jobs was the man. Steve jobs helped transform Apple into what it is today. &#60;Pause&#62; Lest you worry that this is another worship-Apple blog entry, let me assuage your fears or crush your hopes (depending on which side of the digital fence you are on). While [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p>It’s a fair question. Steve Jobs is legendary. Steve Jobs was the man. Steve jobs helped transform Apple into what it is today.</p>
<p>&lt;Pause&gt; Lest you worry that this is another worship-Apple blog entry, let me assuage your fears or crush your hopes (depending on which side of the digital fence you are on). While I do think Steve Jobs did a lot to transform Apple into a superpower of sorts, I think giving him all the credit is unfair to the thousands of Apple employees who work hard each day to keep Apple ahead of the curve.</p>
<p>&lt;Play&gt; Apple will be just fine. <a href="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/apple-logo1.jpg"><img class="alignright size-medium wp-image-7286" title="apple-logo1" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/apple-logo1-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p><span id="more-7284"></span>If Apple falls apart in the coming years it will not be because Steve Jobs is missing from the helm. Apple has loads of cash, a brilliant creative team, established history of success, good supply chains, and an extremely loyal fan base to name a few reasons they will be around. There are plenty of companies that succeeded when their iconic founder(s) passed away. There are also plenty of companies that went under when their iconic leaders passed away.</p>
<p>I’m willing to bet that Steve left a phenomenal succession plan in place to make sure Apple was ready to go without him. He will be missed.</p>
<p>If the Apple does fall from the tree of glory because its incredible leader is gone then I put forward it wasn’t a very good company to begin with. For if a company hinges upon a single man (or woman) then that company is destined to fail.</p>
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		<title>Steve’s True Legacy</title>
		<link>http://www.worthwhile.com/blog/steves-true-legacy/</link>
		<comments>http://www.worthwhile.com/blog/steves-true-legacy/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 20:32:45 +0000</pubDate>
		<dc:creator>Chris Rackley</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=7240</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>There is nothing to say about Steve Jobs that hasn’t already been said. I’m not a Steve Jobs expert. About as close as I’ve ever gotten to the man was reading the Fake Steve blog. And though I’ve never had a conversation with Steve Jobs, never sat all the way through one of his 80 [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p><a href="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/steve-jobs-serious.jpeg"><img class="aligncenter size-full wp-image-7241" title="steve-jobs-serious" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/steve-jobs-serious.jpeg" alt="" width="460" height="332" /></a></p>
<p>There is nothing to say about Steve Jobs that hasn’t already been said.</p>
<p>I’m not a Steve Jobs expert. About as close as I’ve ever gotten to the man was reading the <a href="http://www.fakesteve.net/" target="_blank">Fake Steve</a> blog. And though I’ve never had a conversation with Steve Jobs, never sat all the way through one of his 80 minute announcements, and rarely ever read articles concerning him, he did leave a fairly lasting impression on my life. Though I can’t say “Steve Jobs inspired me to _________,” his impact on my life is measureless.</p>
<p>The evidence of such a profound movement came last night, as I left a mid-week worship service with my family. We all went out for ice cream. While out and about, I checked Facebook on my iPhone — and was immediately struck with the news that Steve Jobs had passed away.<span id="more-7240"></span> Later that night, upon arriving home, I checked some items on my Macbook, and saw on Drudge Report the news of Steve Jobs’ passing, along with all the relevant links from media outlets. I wanted to read the news my way, though. So I got my daughters into bed, cleaned up the house, got ready for bed myself, and slid between the sheets. Then I pulled out my iPad and began searching through stories of Steve Jobs on Flipboard. I read of his legacy and influence — of his innovative genius. And while I would agree he was all those great things, I believe his legacy is even more profound when looked at on a smaller scale.</p>
<p>10 years from now, I’ll be helping my daughter study for a history test. And we’ll get to the place in the book on Steve Jobs. She’ll know it was only a few years ago, and she’ll ask me if I knew him and if he was as great as the books really say he was. I’ll tell her I’m not entirely sure — history can stretch and convolute many things as it shapes itself. But I’ll also be sure to mention that on the night Steve died, I read about his death on my phone, my tablet, and my computer.</p>
<p>All devices created by Steve Jobs for you and me.</p>
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		<title>Steal this Blog Post</title>
		<link>http://www.worthwhile.com/blog/steal-this-blog-post/</link>
		<comments>http://www.worthwhile.com/blog/steal-this-blog-post/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 14:57:00 +0000</pubDate>
		<dc:creator>Dan Rundle</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[idea theft]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[patent]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=7221</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>Are you an inventor or innovator with the next big thing on the web? Do you live in fear that someone will steal that idea? Idea theft is a major problem that has taken on a new twist in the information age.   As a web development company, people come to us all the time with [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><div><strong> </strong>Are you an inventor or innovator  with the next big thing on the web? Do you live in fear that someone  will steal that idea? Idea theft is a major problem that has taken on a  new twist in the information age. <a href="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/ideatheft1.jpg"><img class="alignright size-medium wp-image-7227" title="ideatheft" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/10/ideatheft1-300x122.jpg" alt="" width="300" height="122" /></a> </p>
<p>As a web development company,  people come to us all the time with great ideas. We’re privileged to  participate in early conversations that shape product launches. Some  ideas are great — others not so great (remind me to tell you about a  few hilarious ones the next time I see you at a party). One thing is  certain, creators often fear someone stealing their idea.<span id="more-7221"></span></p>
<p><strong>Move Quickly</strong><br />
If  you believe in your idea and know people will use it, get started! If your idea is something web-based, it’s critical that  you launch and start building a user base. Competitors can steal your  idea, but it is harder to steal your users.</p>
<p><strong>Keep Moving</strong><br />
Idea  theft is real and fear is warranted. However, don’t let that fear  paralyze you. Protect your idea, but keep innovating and inventing. The  best defense against idea theft is innovation.</p>
<p>“Should I patent  my idea?” people often ask. Patents don’t keep people from stealing your  idea. They are just a tool you can use to prosecute people who steal  your idea–prosecute them at your own expense. Patents are only  worthwhile if have the resources to enforce them.</p>
</div>
<div>If you really love and believe in your idea, protect it by constantly improving it, and do it fast.</div>
<p> </p>
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		<title>Review: The Waste Land iPad app</title>
		<link>http://www.worthwhile.com/blog/review-the-waste-land-ipad-app/</link>
		<comments>http://www.worthwhile.com/blog/review-the-waste-land-ipad-app/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:25:09 +0000</pubDate>
		<dc:creator>Will Gray</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[hyperlinks]]></category>
		<category><![CDATA[iPad app]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[The Waste Land]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=7064</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>I happen to love literature. It’s okay—I love the web, too. So when the English press Faber &#38; Faber announced recently that they were releasing an iPad app of T. S. Eliot’s poem The Waste Land, I got pretty excited. Even though, alas, I don’t own an iPad. I do, however, have a PhD with [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p><a href="http://www.worthwhile.com/blog/wp-content/uploads/2011/08/wasteland-app.jpg"><img class="alignright size-medium wp-image-7065" title="wasteland app" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/08/wasteland-app-300x214.jpg" alt="" width="300" height="214" /></a>I happen to love literature. It’s okay—I love the web, too.</p>
<p>So when the English press Faber &amp; Faber announced recently that they were releasing an iPad app of T. S. Eliot’s poem <em>The Waste Land,</em> I got pretty excited. Even though, alas, I don’t own an iPad. I do, however, have a <a href="http://www.st-andrews.ac.uk/english/people/postgraduates/PhD/gray/" target="_blank">PhD with a focus in Eliot studies</a>. I was eager to see what such a collision of technology and literary avant-garde would look like.</p>
<p>When the T. S. Eliot Society asked me to write a review of the app, the deal was sealed. So, if you’re interested, the review is after the jump (and will also soon be available on <a href="http://www.luc.edu/eliot/" target="_blank">the Society’s website</a>). Warning: it’s filled with the kinds of poetic allusions that Eliotics love. <span id="more-7064"></span><strong></strong></p>
<p><strong>A Heap of Branching Images: The Waste Land as iPad App</strong></p>
<p>For those who believe the twentieth century’s greatest poem has always been ahead of its time, Faber and Faber have good news. The publishing house recently teamed with Touch Press to produce <a href="http://itunes.apple.com/us/app/the-waste-land/id427434046?mt=8" target="_blank">a digital version of the poem</a>. All you need is an Apple iPad device and $13.99.</p>
<p>Scholars of Eliot, imagine the possibilities. No more need for multiple paperweights and broken book spines while you prep for your teaching or draft an article on The Waste Land. Now you can scroll through the poem with the swipe of a finger. Selected entries from <a href="http://www.amazon.com/Guide-Selected-Poems-T-Eliot/dp/0156002612" target="_blank">Southam’s notes</a> and <a href="http://www.amazon.com/Waste-Land-Facsimile-Transcript-Annotations/dp/0156948702" target="_blank">Pound’s marked-up manuscripts</a> are only a click away. Text fades in, search produces a clickable list of previews, and selecting a line is as simple as a single tap.</p>
<p>In other words, as a format of the poem this is less sacred wood pulp and more heap of branching images. The smell of a new (or used) book is clearly missing, as is the ability to scrawl your own notes, dog-ear, or highlight. In exchange, however, the reader can choose to read the poem in elegant isolation, or instead to create an enhanced experience by browsing through a constellation of relevant resources, which include an image gallery of contemporaneous Eliotiana and readings from such luminaries as Alec Guinness, Ted Hughes, and the poet himself.</p>
<p>One of the app’s heights, in fact, is a specially staged video “performance” of the poem by renowned actress Fiona Shaw. In this reviewer’s opinion, the app would be worth its value for this element alone. If all oral readings are interpretations, Ms. Shaw is one of the better translators of Eliot. There is also a broad range of video interviews featuring other famous readers, who discuss such topics as Eliot’s illnesses (Paul Keegan) the poem’s uniqueness (Jeanette Winterson) and Sibyl tattoos (punk rocker Frank Turner).</p>
<p>The app does assume that its users are mobile savvy. A basic Tips section will get you started, but some may feel comfortable only after watching a Touch Press instructional video (not included, but <a href="http://youtu.be/rlhosnfP-Jw" target="_blank">on YouTube</a>) for a primer on reading the poem with your fingers.</p>
<p>For those who prefer to see the glass half full, one might imagine improvements to the app, including full sets of <a href="http://www.amazon.com/Guide-Selected-Poems-T-Eliot/dp/0156002612" target="_blank">Southam notes</a> and <a href="http://www.amazon.com/Waste-Land-Facsimile-Transcript-Annotations/dp/0156948702" target="_blank">the marked-up manuscripts</a>. One puzzling limitation is the fact that Eliot’s own notes are treated as a separate section of the poem, rather than what they could have been here—a hyperlinked layer allowing the reader to encounter Eliot’s own take next to his poetic lines.</p>
<p>But then again, this reviewer likes to see any considered addition to Eliot studies as a glass at least half full. On the subject of a digital Eliot, hurry up please it’s time.</p>
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		<title>A Developer Perspective of the iPad</title>
		<link>http://www.worthwhile.com/blog/a-developer-perspective-of-the-ipad/</link>
		<comments>http://www.worthwhile.com/blog/a-developer-perspective-of-the-ipad/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 04:24:51 +0000</pubDate>
		<dc:creator>David Dorothy</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[perspective]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=6601</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>With the coming of the iPad 2 I have been contemplating purchasing one. I have always thought that the iPad was missing a key feature: the camera. However, I had not yet been able to justify the expense. I can do just about everything that I need to on my iPhone. To me the draw [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p><a href="http://www.worthwhile.com/blog/wp-content/uploads/2011/04/70633-apple-ipad-2.jpg"><img class="alignright size-medium wp-image-6607" title="Apple iPad2" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/04/70633-apple-ipad-2-300x159.jpg" alt="" width="295" height="159" /></a></p>
<p>With the coming of the iPad 2<br />
I have been contemplating<br />
purchasing one.  I have always<br />
thought that the iPad was<br />
missing a key feature: the<br />
camera. However, I had not<br />
yet been able to justify the<br />
expense. I can do just about<br />
everything that I need to on<br />
my iPhone.<span id="more-6601"></span></p>
<p>To me the draw was the larger keyboard and the bigger screen. But did I really need that?</p>
<p>Due to some unforeseen yet pleasant circumstances I now have an original iPad. I found that I don’t really miss the camera. I do enjoy the bigger keyboard. And I love that movies from my Mac can be stored and played on it with ease.</p>
<p>However, I am already a little bored with it.  The number of available apps is disappointing. Not that they are missing, but I found that the iPhone let me do the same in a more mobile way or my MacBook Air could do the job better.</p>
<p>This may have to do with my perspective as a developer. I still think that if someone is looking for a replacement for a computer and all they really want is to browse the web, share photos, and conference call, an iPad is the way to go. Developer types like myself just want a little more.</p>
<p>The possibilities seem to be there but the actual software and ease of use for development is just lacking.</p>
<p>What are your opinions of the iPad and how well it fits into your productivity? Where do you feel the iPad really shines?</p>
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		<title>Designing in the Browser</title>
		<link>http://www.worthwhile.com/blog/designing-in-the-browser/</link>
		<comments>http://www.worthwhile.com/blog/designing-in-the-browser/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 19:53:50 +0000</pubDate>
		<dc:creator>Dave Ruse</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[mobile-optimized]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[web project]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=6578</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>Designing in the browser isn’t really a new concept, just a relatively unused one. It’s been championed by a few prolific personalities in the web design community, but we at Worthwhile haven’t had the opportunity to give it a try until just recently when designing for a mobile-optimized site we’re working on. If you aren’t [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p><img class="alignnone size-full wp-image-6579" title="designing_in_the_browser" src="http://www.worthwhile.com/blog/wp-content/uploads/2011/04/designing_in_the_browser.jpg" alt="" width="520" height="200" /></p>
<p>Designing in the browser isn’t really a new concept, just a relatively unused one. It’s been championed by a few prolific personalities in the web design community, but we at Worthwhile haven’t had the opportunity to give it a try until just recently when designing for a mobile-optimized site we’re working on. If you aren’t familiar with the concept, <a href="http://24ways.org/2009/make-your-mockup-in-markup">this</a> is a good place to start.</p>
<p>So why would you as a designer want to design in a browser instead of Photoshop? Well other than that fact that it means you don’t have to suffer through using Photoshop anymore, we have three big take aways from our first foray:<span id="more-6578"></span></p>
<h2>Prototyping</h2>
<p>To be fair, Photoshop wasn’t meant as a web design tool. It’s a photo editor, and that really shows when trying to get the UI to do what you want. Not only can you make faster changes while in a browser, but you can test out ideas and iterate much more easily. You can also design real interactions in a browser and see how they feel instead of just how they look, something that isn’t possible in a static tool like Photoshop.</p>
<h2>Exact Results</h2>
<p><a href="http://24ways.org/2009/make-your-mockup-in-markup">Designing in Photoshop</a> is great, but due to rendering differences across browsers, and things you just can’t do easily in Photoshop, your live site will often differ slightly from what you see in your .psds. Designing in the browser means what you see is what you get. This also comes in handy when presenting to clients, in that what you present to them will be exactly what they see when the final site is delivered. They can interact with a site when you present it, other than just having to stare at static images and try to imagine how it will feel to use.</p>
<h2>Shortened Handoff</h2>
<p>In the more traditional process, designers create comps (usually in Photoshop) and then hand off to developers for coding (or do it themselves). Because you can iterate your design easily and figure out what works well while you’re coding in the browser, once you’ve arrived at your solution, you’ve also finished coding it! Designing in the browser saved us a ton of time on the project as a whole. By eliminating handoff time, we cut hours, stayed under budget, and left more time for fine-tuning at the end.</p>
<h2>Conclusion</h2>
<p>The one requirement to designing in the browser is that you as a designer also need to know how to front-end code if you’re going to be efficient. If you have that skill set, I highly recommend giving it a try. Designing in the browser is where dreams are made of. There’s nothing you can’t do.</p>
<p>Next up for us? Applying this process to a larger web project and seeing how it affects our work flow.</p>
<p>Have you tried designing in the browser before? What are the pros/cons that you see?</p>
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		<title>Are You Ready/Willing/Able to Change?</title>
		<link>http://www.worthwhile.com/blog/are-you-readywillingable-to-change/</link>
		<comments>http://www.worthwhile.com/blog/are-you-readywillingable-to-change/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 16:21:31 +0000</pubDate>
		<dc:creator>Brandon Godwin</dc:creator>
				<category><![CDATA[History and Philosophy]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[America's Next Great Restaurant]]></category>
		<category><![CDATA[business climate]]></category>
		<category><![CDATA[change]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=6549</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>America’s Next Great Restaurant While I haven’t gotten into any food/cooking contest shows that have been sprouting up in recent years, NBC’s America’s Next Great Restaurant grabbed my attention. Maybe because of the Chipotle presence. Maybe because of the focus on the branding aspect of the food/restaurant. The early favorite was Eric Powell with his [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p><strong>America’s Next Great Restaurant</strong></p>
<p>While I haven’t gotten into any food/cooking contest shows that have been sprouting up in recent years, NBC’s <em><a title="NBC Official site" href="http://www.nbc.com/americas-next-great-restaurant" target="_blank">America’s Next Great Restaurant</a></em> grabbed my attention. Maybe because of the <a title="Chipotle - Food with Integrity" href="http://chipotle.com" target="_blank">Chipotle</a> presence. Maybe because of the focus on the branding aspect of the food/restaurant.</p>
<p>The early favorite was Eric Powell with his 3-year-in-the-making Artisan Grilled Cheese concept called <a title="Meltworks" href="http://meltworks.com" target="_blank">Meltworks</a>, set in an urban loft-style environment.<img class="alignright" src="http://3.bp.blogspot.com/-XlIs6dt2Oh8/TZ0kdP9OgWI/AAAAAAAAAx4/JDDdcid1Yyc/s1600/americas_next_great_restaurant_fan.png" alt="" width="225" height="225" /></p>
<p>He came into the show with his brand image, a restaurant design concept, and most of his menu developed. He was miles ahead of the competition in terms of preparedness.</p>
<p>Surprise! He was the most recent contestant to be eliminated from the competition. <span id="more-6549"></span></p>
<p><strong>What Went Wrong?</strong></p>
<p>This is a classic case of greatest strength becoming greatest weakness.</p>
<p>In this case, Eric’s greatest strength appeared to be his preparedness, namely, that he had already done many of the tasks the show required. He was seemingly ahead of the game.</p>
<p>What developed throughout the show, however, was that Eric’s preparedness also made him very hesitant to adapt and evolve his concept further. It’s like his prior progress inhibited his present and future growth, since, at least in his mind, his concept was matured and ready for funding.</p>
<p>Note: Just because an <em>ANGR </em>contestant is eliminated from the show doesn’t mean their concept is good or that it can’t be successful. It’s simply an investment decision by the host panel.</p>
<p><strong>Business Application</strong></p>
<p>Any chance that you or your business are like Eric and his concept, where, in your mind, you’ve thought through the situation, developed your material, and closed the issue as being solved?</p>
<p>If you aren’t ready, willing, and able to change, there is no guarantee that you will be successful going forward. Much more, the data is actually against you and your business if you are either unwilling to evolve or too lethargic in adapting to business climate, market trends, customer base, etc.</p>
<p><strong>Signs that you’ve “plateaued”</strong></p>
<p>The criticism of Eric Powell on the show was that his concept had plateaued. I don’t think the investors meant it <em>couldn’t</em> grow or advance. I think they meant that Eric <em>himself </em>had plateaued his concept, mainly by being obstinate and unwilling to accept criticism and consultation.</p>
<p>Have you plateaued your business development (or your personal development)? Here are some signs:</p>
<ul>
<li>The decision is final! — There are certain business issues or topics about which you refuse to entertain questions or discussion.</li>
<li>I’m the boss! — You appeal to your authority or org chart position to defend your decisions and rationale, rather than analyzing fair criticism and questions from those “under” you.</li>
<li>That won’t work! — Is there anything you defiantly refuse to try?</li>
<li>Are there obstacles in your job that keep you from being able to change? It may be an excuse, or it could mean you need to eliminate the obstacle in view.</li>
</ul>
<p>While there are many more signs, if these are true of you personally or your company culture, you are dangerously close to plateauing with no sign of growth on the horizon.</p>
<p>Be Ready. Willing. Able. Seize the day!</p>
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		<title>Hooked on Tech Tools</title>
		<link>http://www.worthwhile.com/blog/hooked-on-a-tech-y-kind-of-love/</link>
		<comments>http://www.worthwhile.com/blog/hooked-on-a-tech-y-kind-of-love/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 19:30:23 +0000</pubDate>
		<dc:creator>Beth Honshell</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=6371</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>Are you on the edge of loving your technology tools too much? Would you rather spend time with them than your team members or business acquaintances? Technology engagement at its highest level! What we are doing about tech tool addiction At Worthwhile, we’ve come to a consensus about the correct place for technology tools in [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p>Are you on the edge of loving your technology tools too much? Would you rather spend time with them than your team members or business acquaintances? Technology engagement at its highest level!</p>
<h2>What we are doing about tech tool addiction</h2>
<p>At Worthwhile, we’ve come to a consensus about the correct place for technology tools in our workplace. Everyone here has tools – multiple ones – laptops, iPads (yes, even the 2), iPhones, Droids, desktop computers. We all could find ourselves interrupted every minute of the day. But we made a pact together that we aren’t going to use them during Company meetings, Weekly Update meetings and Project meetings. Most one-to-one meetings also are “tech tool free.”  What do we see as the benefit of our commitment… besides the Chikin’ Minis offenders owe the team if they tool-cheat?<span id="more-6371"></span></p>
<p><strong>We are all learning to actively listen</strong>. This is hard work! Not only does it require paying attention, but it also means we are all showing that we’re listening by our responses – we don’t judge or interrupt but allow complete thoughts to be expressed.</p>
<p><strong>We try to give reverse feedback</strong> that shows we are listening (asking the “is this what you mean” questions) and to respond thoughtfully instead of attacking because we haven’t paid enough attention to know the issue. Enter true teamwork.</p>
<p>Additionally, paying attention through active listening will help us all<strong> remember our manners</strong> – the common courtesy people need from each other. It will help us manage our time better and focus on achievement instead of volume. And, it will make our team stronger as we humanly engage with each other.</p>
<h2>Saving yourself from tech tool addiction</h2>
<p>We’ve discovered there’s a time and place for technology tools – and we are learning together what really matters – engagement that relies on emotional connections.</p>
<p>What consensus has your workplace reached to keep engaged with each other and not just focused on tech tools?</p>
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		<title>The Badphone</title>
		<link>http://www.worthwhile.com/blog/the-badphone/</link>
		<comments>http://www.worthwhile.com/blog/the-badphone/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 20:27:26 +0000</pubDate>
		<dc:creator>Alex Woehr</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.worthwhile.com/blog/?p=6455</guid>
		<description><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p>So there are Apple and Google. Apple makes iPhone; Google makes Android. Oh yeah, I know about Blackberry; it’s ancient. (Did someone say Windows Phone? Didn’t think so.) A phone is pretty simple, actually. Reading and writing. I need an on-the-go device to read emails and articles and to dash off frequent chunks of text. [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.worthwhile.com/templates/worthwhile2009_2/images/worthwhile_blog_placement.png" class="wp-post-image" /><p><p>So there are Apple and Google. Apple makes iPhone; Google makes Android.  Oh yeah, I know about Blackberry; it’s ancient. (Did someone say  Windows Phone? Didn’t think so.)</p>
<p>A phone is pretty simple, actually. Reading and writing. I need an on-the-go device to read emails and articles and to dash off frequent chunks of text.<span id="more-6455"></span></p>
<p>For reading and writing, the iPhone is okay; it really isn’t bad. But Android <em>is</em> bad. I repeat: this phone is BAD. As in, it blows out the goodness meter. Overuse of Android can cause nightmares, paranoia, and irrational fears. A smartphone so smart, you fear it.</p>
<p>For writing: The keyboard’s word correction is phenomenal, often guessing words with half the letters wrong. But I don’t use that feature any more. After trouncing the iPhone on typing corrections, Android made its own breakthrough obsolete with an incredibly accurate voice-recognition software. It terrifies me. I dictate emails of several paragraphs without error. For quick notes, I use my phone, then send it to my laptop. You heard right — my phone is literally a superior input device. Badphone.</p>
<p>That’s not all. Google not only solved the writing problem, they solved reading as well. I read dozens of articles a day on my tiny Android device. I just double-tap the page and Google figures out which text I want to read, then zooms it perfectly into view. Every time. Here as well, iPhone can’t compete. Badphone.</p>
<p>I didn’t mention that Android runs on every major provider and every major phone manufacturer. Apple can’t keep up with Android release schedules; whenever they announce a new iPhone, pretty soon an Android phone comes along that beats it to a pulp. Motorola’s Atrix, for example, has a dual core processor. A dual-core tablet, honestly, is ho-hum, compared to a dual-core <em>phone</em>. Badphone.</p>
<p>Of course, there are other things besides reading and writing. I take pictures, play sermons, listen to my Bible, record my messages to email church-members who couldn’t make Sunday School. There are solid apps for those things on both phones. For fellow droiders, I recommend the YouVersion Bible app. HiFiCorder is the best recording app, I think.</p>
<p>So, Apple is all about marketing. Not about me. Apple is about looking real. Google is about being real, and solving real problems.</p>
<p>Android, not even Google’s major thing, gives the Apple flagship product a run for its money. More than that, it totally body-slams the iPhone on the fundamentals. This phone is Einstein. No, it’s Einstein’s worst nightmare.</p>
<p>To recap: Apple makes the fancyphone. Google makes the badphone. (And I can’t wait for the badcar.)</p>
<p>Controversial topic? Naw, I’m sure you have nothing to say. <img src='http://www.worthwhile.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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