America’s Next Great Restaurant
While I haven’t gotten into any food/cooking contest shows that have been sprouting up in recent years, NBC’s America’s Next Great Restaurant grabbed my attention. Maybe because of the Chipotle presence. Maybe because of the focus on the branding aspect of the food/restaurant.
The early favorite was Eric Powell with his 3-year-in-the-making Artisan Grilled Cheese concept called Meltworks, set in an urban loft-style environment.
He came into the show with his brand image, a restaurant design concept, and most of his menu developed. He was miles ahead of the competition in terms of preparedness.
Surprise! He was the most recent contestant to be eliminated from the competition.
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