Practice makes “Page 1″
Topics: SEM
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I want results NOW!

You would be amazed by how many times we hear that from clients who want us to do SEO for them. They expect to be on the first page of Google results by the end of the first day. Sorry, folks! SEO doesn’t work that way – it takes patience.

I play the euphonium – if you are not familiar with it, it is a small version of the tuba except it has the range of a trombone… Ok, but what does that have to do with SEO? Well, when I first started playing the euphonium in 7th grade (many, many years ago), I could barely get the notes out. I had to be persistent in my practicing to play well. The same goes for SEO – you can’t expect to be #1 for your keywords immediately.

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Don’t Sacrifice Usability on the Altar of Metrics
Topics: Industry Trends, SEM, Web Strategy
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Screaming manThere’s a disturbing trend going on in web marketing right now. And like straw that breaks camels’ backs, I’ve had enough.

Metrics are awesome. I like metrics. You like metrics. Some people really like metrics. But to what extent? And perhaps more importantly, at what cost?

Alarmingly (and I am not overstating my case), more and more marketers are sacrificing user experience for the sake of niche tracking. My dear friends, this should never be! Your site’s usability should always be the foremost consideration. Always.   

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Search Engine Strategies Day 3
Topics: SEM
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Today is day 3 of the Search Engine Strategies Conference in cold Chicago, and it was another good day of brain-info-overload! Here is a brief synopsis of what I learned throughout the day.

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Search Engine Strategies Day 2
Topics: SEM
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This is the 2nd installment of my day here in snowy, cold Chicago which I got to experience first-hand after all the sessions were over. But enough of that, let’s get into what I learned today.

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Search Engine Strategies Day 1
Topics: SEM
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This is coming to you from cold, snowy Chicago at the Search Engine Strategies Conference 2009. I have to say at the beginning that the hotel this conference is at hosted is A-M-A-Z-I-N-G!! But not only that, the sessions today have been very insightful.

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