There’s a disturbing trend going on in web marketing right now. And like straw that breaks camels’ backs, I’ve had enough.
Metrics are awesome. I like metrics. You like metrics. Some people really like metrics. But to what extent? And perhaps more importantly, at what cost?
Alarmingly (and I am not overstating my case), more and more marketers are sacrificing user experience for the sake of niche tracking. My dear friends, this should never be! Your site’s usability should always be the foremost consideration. Always.
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