There are many, many blogs, books, and other resources about Search Engine Optimization and the intricate details involved in the process. But, to be completely honest with you, SEO just requires basic common sense.
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Techy? Sometimes. Funny? Often. Relevant? Always.
Topics: SEM, Web Strategy
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Topics: SEM
Have you ever wondered what the search engine spiders see when they come to your site? Is your code all HTML or Flash? What if your site is a combination of both HTML and Flash? Does any of this really make a difference to a search engine spider?
One tool to use is the Search Engine Spider Simulator found at http://www.webconfs.com. Just type your URL in the box and within a few seconds you can see what the search engine spiders see.
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Topics: SEM
Last month, fellow Worthwhile Web Strategist, Chris Rackley, asked me to Google something about one of his “most popular” blog posts he had written. He was surprised he was still #1 in the rankings.
I queried. “Chris,” I said, “you aren’t even on my first two pages!” He and I both supposed I had queried incorrectly. I double-checked. In fact, my verbiage was a match with his.
Two identical searches only seconds apart from 5 feet apart yields two completely unique results listings in Google. Whaaaat?!
Google announces Personalized Searching
From what I can see from Google searching (ironically), this technology existed in Google Labs format as early as 2004-05, not actually being used until around Spring 2007. (2005/11 article)
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Topics: SEM
When I first started learning about search engine optimization and how implementing it can help our clients reach their goals for their websites, Jill Whalen is a name I read a lot. In fact, during all my research about SEO the past year, Jill has influenced my SEO decisions the most.
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This is the last in a series of posts from Chris Rackley on better home page design.
It’s probably the most objective metric tool Google Analytics provides users. The bounce rate Read the rest of this entry »
of your site is your website’s virtual thermometer. It’ll tell you how you’re doing; and the more you know about your bounce rate — the more you’ll be able to develop a strategy for your home page.
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