Making Vimeo Work for your Business
Topics: Social Media, Web Strategy
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As you may or may not be aware, Vimeo just recently launched a redesign to their home page, with some new emphases on Vimeo up-sells like Vimeo Plus. This new look and site strategy makes great business-sense for Vimeo; but it begs the question (and always has): Does Vimeo make sense for your business?

Default Answer: No.

One thing to understand about Vimeo is that it’s not made for you, business person(s). Vimeo is different from YouTube in that it’s focus is on video quality, both in terms of content and in cinematography. Vimeo is not for commercial use. It’s purpose is to show causes, education and art.

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What Does Yogurt Have To Do With Greece?
Topics: Social Media, Web Strategy
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I’m not one to interact much with advertising on social media. Social media marketing is difficult to pull off–most people are annoyed or simply uninterested in being pitched a product or service on Facebook or Twitter. But the other day I came across an example of a company that seemed to get it right in a way that I haven’t seen before.

Enter FAGE.

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Generation Y and Social Media
Topics: Social Media
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My Story: It’s hard for me to imagine life without technology. After all, I am a part of Generation Y, the age commonly referred to as the Net Generation. I was born around the same time as the World Wide Web, so I guess you could say we grew up together.

I remember the days of boxy computer monitors and when the slow, grey machine that my dad had in his office gradually made its way into my school and home. I began studying basic computer functions during “Library Time” at school and playing “Oregon Trail” for fun (awesome game, by the way). Computers were still pretty strange to me, though. They were just for playing solitaire or typing school papers. Everything changed when computers moved into the social world.

The Explosion: By late elementary school, all of my friends had become obsessed with AIM. Then everyone migrated to MySpace, and then Facebook, and now there is somewhat of an epic battle going on between Facebook and Twitter. Off of each of these networking explosions, there sprouted more connections to the music industry, advertising, business relations, etc. It seems social networking now affects everyone in some way.

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Do you need Self Control for your web?
Topics: Social Media
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Hi, my name is Will, and I am/was a Facebook addict. It’s been 46 days. (Hat tip: FunnyStatus.com)

I just finished taking 46 days off from Facebook.

Why, you ask, would I do something so extreme? I work for a web firm, right? So how could someone like that ignore the globe’s most popular site for so long?

Good question.

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Underutilized Facebook Business Practice
Topics: Social Media
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First off, can we clear the air and admit that Facebook isn’t for every business?

Use tools for their intended purpose

A business development officer asked me this week how he could use Facebook for his business. After asking him some questions to help him analyze his situation and opportunity, I surmised that many people are using Facebook in ways it wasn’t intended to be used.

Facebook wasn’t intended to generate business leads. It’s a community tool.

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