Making Vimeo Work for your Business
Chris Rackley
Jan31st
Topics: Social Media, Web Strategy
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As you may or may not be aware, Vimeo just recently launched a redesign to their home page, with some new emphases on Vimeo up-sells like Vimeo Plus. This new look and site strategy makes great business-sense for Vimeo; but it begs the question (and always has): Does Vimeo make sense for your business?

Default Answer: No.

One thing to understand about Vimeo is that it’s not made for you, business person(s). Vimeo is different from YouTube in that it’s focus is on video quality, both in terms of content and in cinematography. Vimeo is not for commercial use. It’s purpose is to show causes, education and art.

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What Does Yogurt Have To Do With Greece?
Chris Cloud
Nov21st
Topics: Social Media, Web Strategy
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I’m not one to interact much with advertising on social media. Social media marketing is difficult to pull off–most people are annoyed or simply uninterested in being pitched a product or service on Facebook or Twitter. But the other day I came across an example of a company that seemed to get it right in a way that I haven’t seen before.

Enter FAGE.

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Steal this Blog Post
Dan Rundle
Oct3rd
Topics: Industry Trends, Web Strategy
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Are you an inventor or innovator with the next big thing on the web? Do you live in fear that someone will steal that idea? Idea theft is a major problem that has taken on a new twist in the information age.  

As a web development company, people come to us all the time with great ideas. We’re privileged to participate in early conversations that shape product launches. Some ideas are great — others not so great (remind me to tell you about a few hilarious ones the next time I see you at a party). One thing is certain, creators often fear someone stealing their idea.

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Taking your Goals from Good to Great
Brandon Godwin
Feb24th
Topics: Web Strategy
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You’ve heard it said, “If you aim at nothing, you’re sure to hit it every time.“

Having the right target doesn’t ensure hitting it.

Some people struggle in life because they don’t set goals. They’re aiming at nothing.

However, you’d be hard pressed to find business owners who don’t set goals, and I talk with business owners every week who have goals for their website. But they aren’t reaching those goals.

Why not?

Well, in summary, the problem isn’t the business owner, it’s the goal.

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Successful ‘Call to Action’ Creation: Rule #1
Chris Rackley
Feb22nd
Topics: Web Strategy
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A singular, focused call to action is the most influential component of any given web page. At its core, the call to action is what drives a page or site from informative to engaging. There’s so much that goes into creating a good call to action. From clarity of language to design of the button/link and the content around it, there are a number of elements that need to be given consideration for a call to action to be successful.

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