Throughout history there have been thousands of innovative, ground-breaking ideas. The Titanic – huge and invincible. The Hindenburg – fast and safe. Tower of Pisa – structurally sound. J Geils Band – Freezeframe. The list goes on…
Techy? Sometimes. Funny? Often. Relevant? Always.
Topics: Software Development, Web Design, Web Strategy
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Topics: Industry Trends, Web Strategy
Incumbent upon a professional is surveying the landscape of his profession — noting best of’s, worst of’s, and everything in between.
The Web Strategy team at Worthwhile, we look at hundreds of websites each week, only we’re not only creating/developing websites or just surfing the Web for fun. We view the Web from a critical perspective, since, as mentioned above, that’s what we do!
Observations aren’t absolute. Neither are they to be fully considered as science. Nevertheless, observations from experts regarding their field are helpful.
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Topics: Web Design, Web Strategy
As someone who has been interacting with computers since preschool (maybe even before then), it’s hard to remember that some people don’t know what a URL is or the difference between a browser and a search engine. We all have at least one friend or relative that can hardly operate a computer and always needs help doing some mundane process. It’s easy to write off these people, because surely they must be a miniscule percentage of internet users. But with the popularity of social networking sites like Facebook that connect people in a way we couldn’t have imagined ten years ago, more of these people are interacting with the world wide web.
Topics: Fun Stuff, Web Strategy
You can learn a lot about the web in places you might not expect. Take Superbowl ads, for instance. Anytime a company invests about $3 million just to show you something for 30 seconds, it was probably well-thought-out. If you watch closely, and can get past the bright lights and loud noises, you can learn a lot. Here are three ads that stood out to me.
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There’s a disturbing trend going on in web marketing right now. And like straw that breaks camels’ backs, I’ve had enough.
Metrics are awesome. I like metrics. You like metrics. Some people really like metrics. But to what extent? And perhaps more importantly, at what cost?
Alarmingly (and I am not overstating my case), more and more marketers are sacrificing user experience for the sake of niche tracking. My dear friends, this should never be! Your site’s usability should always be the foremost consideration. Always.
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