The Worthwhile Company has added Wes Carr, CPA to their team as Accounting Director.
Wes brings substantial experience in both public and non-profit accounting to his new role. His expertise will support the entire team as he standardizes office practices and integrates all of the company’s financial reporting.
“I am excited to join a winning team that influences both regional and national markets.” says Wes. “It’s a pleasure to be a part of the Worthwhile difference.”
Recursion: didn’t I see that somewhere before?
Quiz: What ties these things together?
It is called recursion or virality, and it is a two-faced beast.
Major retail players are striking out these days when it comes to user experience.
No doubt, the online shopping growth phenomenon of the last 3–5 years has contributed toward the declining user experience batting average.
What’s causing them to swing and miss?
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It’s a popular question these days in the corporate world. Many times the reasoning behind starting a blog is “my competitors have a blog.” While this is well-intentioned, and while it’s good to keep an eye on the competition, this motivation is often short-sighted.
Another line of thinking behind starting a company blog is the Field of Dreams mantra, “If you build it they will come.” Great movie. Great line. Bad blogging strategy (at least by itself).
To sum it up, if you don’t know why you’re starting a blog, don’t. At least, not yet.
For some of you, this information may have curbed your enthusiasm, a little bit like throwing a wet blanket over a fire. For others, it may have been the confirmation you needed to avoid another time commitment.
Still curious? Here are two questions that can help you know if a blog is right for you.
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Who’s your audience?
Every time you open your mouth to talk, they’re right there. Whenever you accept a call, they’re on the other end. When you hit Send, they’re about to get an inbox alert.
Your audience—easily forgotten, often neglected—shows up every time you communicate, no matter if you’re on the Web or off.
Sure, not everyone’s listening, and not everyone who reads is a client. In fact, it’s precisely because our audience tends to be vague and faceless that we often find the whole concept of a blog or website to be intimidating.
That’s the status quo. What if your audience was a little more, well, status oh-yeah-that’s-who-you-are?
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