Are blogs a lead generation tool? Someone recently asked me why Worthwhile didn't market to folks who comment on our blog. He expected to be added to our email list as a result of his comment. I was taken back by his question - particularly because he would have preferred that we treat him as a lead. My initial response was a bit of a hurried recitation of the golden rule. After all, I didn't want every blog I commented on harvesting my email address and violating my inbox! (more...) [...]
Strategy
Strategy || 11.02.2009 by Worthwhile
Recipe for Internet Success
Everyone loves to spend a portion of their time documenting their ideas, work, issues, concerns, processes, approaches, estimates, research, history, and whatever else we can transcribe from life to paper. I know it’s my favorite thing – when I finish a project up, proud of my accomplishments, I wanna relive it all on paper as soon as possible. (more...) [...]
Strategy || 09.29.2009 by Leslie Ciesielski
Planning for "Plan B"
Last week I set up for a training session on our CMS. 4 clients and me. My laptop died while I was booting it up. No start bar, no icons. What was I going to do? The clients were walking in the door! (more...)
Strategy || 09.25.2009 by Louisa Stephan
Thinking Through Your Content
A little while back, I wrote this blog post. Since writing it, I have had several people ask me what I meant, and it's been an interesting conversation starter. I thought it might be a good idea to give our readers some more pointers on content and website writing. So here we go. (more...) [...]
Strategy || 09.11.2009 by Chris Rackley
What's Your 'About' Page About, Anyway?
It's a simple question that commands a simple answer. Unfortunately, the answer coming back is wrong almost every time. It's the "throwaway" page. The necessary evil. The one that has to "be on there somewhere." It's the place to put the content about you and your organization when you can't quite figure out where else to put it. The result? The content or the entire page isn't thought through - and you have a sorry excuse for a page that ends up bringing down your site. And yes, chances are, I'm describing your site. (more...) [...]
