There are many, many blogs, books, and other resources about Search Engine Optimization and the intricate details involved in the process. But, to be completely honest with you, SEO just requires basic common sense.
For instance, if you want to rank high in search engines for a particular keyword or phrase, make sure that your:
- content includes that keyword or phrase
- page titles include that keyword or phrase
I understand that there are more factors involved, but those are basic starters. If you want to rank for a particular keyword and phrase and your content and your page titles don’t include them, don’t expect to see your site ranking for them.
Meta description and meta keywords aren’t really used by search engines anymore. I personally believe that meta descriptions are still important only because it is what appears in the search results page underneath your site’s page title. If a particular keyword or phrase is in your meta description those words will be bolded giving you a better chance of someone clicking on the link to your site. Meta keywords on the other hand are not used by search engines at all. They used to be a huge part of SEO but many people took advantage of this and would stuff their meta keyword tag with keywords that didn’t pertain to their site at all, so search engines have taken them out of their ranking algorithms.
Links from outside websites to your site are also important. External links take time and effort on your part, but don’t give up.
SEO doesn’t happen overnight – it takes time! If you make changes to your site it may be 4–5 months before you actually see results. Patience is the keyword here.
My advice, continue to work hard on your site, the results will come.
