We could argue all day about what exactly communication is. The theories, ideas, and technicalities are virtually endless.
Something most can agree on, however, is the fact that communication is an integral part of human existence and poor communication or miscommunication can have enormous negative effects. Yet still there is a disconnect for many people between the importance of clear communication and the necessity for communication professionals in every field.
I was privileged to interview Rhiannon Poore, the director of marketing and communication at Find Great People International, to get an inside perspective on her role as a communications professional in the marketing realm. She was very gracious and provided great insight to me personally that I hope, in turn, will enlighten readers.
I shared with Rhiannon (not to be confused with a currently popular singer) my passion for communication and asked her how she uses communication expertise in her field. She noted that in dealing with the ins and outs of marketing, effective communication skills must be first demonstrated internally—ensuring authentic conversations, communicating interest in having others’ needs met, making people feel valued. Rhiannon also stressed the need for open, honest communication to maintain organizational alignment and to meet company goals. “Passive aggression is ineffective,” she said, “The biggest issues arise when we fail to speak openly with those we work with day after day.”
But communication is more than talking. It is also representation of oneself—whether that be an organization or an individual.
Enter marketing.
Rhiannon has managed to utilize her understanding of the people-side of communication to hone the branding skills that have resulted in FGP’s international recognition. After all, marketing is essentially understanding what makes people tick—whether it be your peers or your clients.
A grand combustion of communication, creativity, and people skills, marketing can theoretically make any company profitable. That is, provided they have a rock-solid website.
Enter Worthwhile.
Nice piece. Very helpful. Keep up the good work.