When I first started learning about search engine optimization and how implementing it can help our clients reach their goals for their websites, Jill Whalen is a name I read a lot. In fact, during all my research about SEO the past year, Jill has influenced my SEO decisions the most.
Jill Whalen is CEO of High Rankings – one of the top SEO companies in the country. She has also written a book entitled Nitty-gritty of Writing for the Search Engines – the purpose of which is “to show you how and where to place your most important keyword phrases within the visible text copy of your Web pages”.
Jill is a guest speaker at the SEO Conferences around the world (I think she just got back from the SEO Conference in London!) and has co-founded the Search Engine Marketing Network for New England (SEMNE) which meets every month in the New England area to network and discuss SEO techniques.
The High Rankings Newsletter is an e-newsletter that comes out approximately every 2 weeks. Jill normally answers at least one SEO question and gives a link to an Advanced SEO Forum discussion that has shown up on the High Rankings Forum. I enjoy reading her newsletters every time they appear in my inbox! I always learn something new, and Jill’s writing style is enjoyable to read – I highly recommend you sign up to start receiving it.
The High Rankings website has a lot of great resources for those who are learning SEO. Their Frequently Asked Questions page answers questions developers like me who are new to SEO are wondering about. Another great page on the site is the SEO Articles page. It gives a list of some of the best articles that Jill and others have written in regards to SEO and SEM (search engine marketing). Then, of course, there is the High Rankings Forum which always has great discussions on SEO. Jill and others from High Rankings stay involved in the discussions and share their personal expertise.
Jill on Twitter
If you need more SEO fixes and are interested in following Jill on Twitter, find her here.
I have learned a lot from Jill and hope you will as well!!