Incumbent upon a professional is surveying the landscape of his profession — noting best of’s, worst of’s, and everything in between.
The Web Strategy team at Worthwhile, we look at hundreds of websites each week, only we’re not only creating/developing websites or just surfing the Web for fun. We view the Web from a critical perspective, since, as mentioned above, that’s what we do!
Observations aren’t absolute. Neither are they to be fully considered as science. Nevertheless, observations from experts regarding their field are helpful. Continue Reading »
I had a rough childhood. I grew up in an era where you listened to cassette tapes in the car and waited 5 minutes for them to change sides (if you were lucky enough to have an automatic flipper). I also lived through the days of VHS rentals: “Please be sure and rewind.” Probably the most trying years were back when we had CRT monitors, TV’s the size of a recliner, and no HD Discovery channel!
I’ve come a long way. Now instead of a clunky Walkman I can pick me up a nifty iPod touch. Instead of a clunky bag phone I can sport my new Droid! Better yet I can surf the web via Google Chrome instead of IE6. Life is good. Continue Reading »
As someone who has been interacting with computers since preschool (maybe even before then), it’s hard to remember that some people don’t know what a URL is or the difference between a browser and a search engine. We all have at least one friend or relative that can hardly operate a computer and always needs help doing some mundane process. It’s easy to write off these people, because surely they must be a miniscule percentage of internet users. But with the popularity of social networking sites like Facebook that connect people in a way we couldn’t have imagined ten years ago, more of these people are interacting with the world wide web.
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You can learn a lot about the web in places you might not expect. Take Superbowl ads, for instance. Anytime a company invests about $3 million just to show you something for 30 seconds, it was probably well-thought-out. If you watch closely, and can get past the bright lights and loud noises, you can learn a lot. Here are three ads that stood out to me. Continue Reading »
Lately I’ve noticed countless examples of advertising and branding that completely fail to entice me as a potential customer. The main problem: the company is focused on itself rather than the customer. I see this problem often with small mom-and-pop businesses (probably because they don’t spend much on marketing) and also in large corporations (they really have no excuse). Continue Reading »
