Even his mom thought it was wrong. “Mean-spirited,” she said. Bill Simons, writer, blogger, podcaster, NBA basketball fanatic, Celtic fan, opened a Twitter feed with this stated purpose: “A far-fetched idea to see if we can mobilize Celtics chants during a playoff game.“
May 11 | the concept is born. His big push, Game 6 of the Celtics | Cavaliers series on May 13. Followers: 13,000+
May 13th | 11 pm. It takes awhile, but by the last quarter the stadium chants grow louder and louder reminding the Cavaliers their superstar, LeBron, is a free agent at the end of the season. If you watch the last 3 minutes of the game you’ll see and hear it. Bill signs off: 
Bill Simmons mobilized an entire stadium of Celtics fans to chant against the Cavaliers during Game 6 of the NBA Playoffs. He did it entirely through Twitter.
I’m left wondering…Is there a degree of social manipulation where it’s too much? Does this action cross it?
