So there are Apple and Google. Apple makes iPhone; Google makes Android. Oh yeah, I know about Blackberry; it’s ancient. (Did someone say Windows Phone? Didn’t think so.)
A phone is pretty simple, actually. Reading and writing. I need an on-the-go device to read emails and articles and to dash off frequent chunks of text.
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You would be amazed by how many times we hear that from clients who want us to do SEO for them. They expect to be on the first page of Google results by the end of the first day. Sorry, folks! SEO doesn’t work that way – it takes patience.
I play the euphonium – if you are not familiar with it, it is a small version of the tuba except it has the range of a trombone… Ok, but what does that have to do with SEO? Well, when I first started playing the euphonium in 7th grade (many, many years ago), I could barely get the notes out. I had to be persistent in my practicing to play well. The same goes for SEO – you can’t expect to be #1 for your keywords immediately.
As someone who has been interacting with computers since preschool (maybe even before then), it’s hard to remember that some people don’t know what a URL is or the difference between a browser and a search engine. We all have at least one friend or relative that can hardly operate a computer and always needs help doing some mundane process. It’s easy to write off these people, because surely they must be a miniscule percentage of internet users. But with the popularity of social networking sites like Facebook that connect people in a way we couldn’t have imagined ten years ago, more of these people are interacting with the world wide web.
You can learn a lot about the web in places you might not expect. Take Superbowl ads, for instance. Anytime a company invests about $3 million just to show you something for 30 seconds, it was probably well-thought-out. If you watch closely, and can get past the bright lights and loud noises, you can learn a lot. Here are three ads that stood out to me.
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This is coming to you from cold, snowy Chicago at the Search Engine Strategies Conference 2009. I have to say at the beginning that the hotel this conference is at hosted is A-M-A-Z-I-N-G!! But not only that, the sessions today have been very insightful.
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