“Well, Bing my Yahoo!” Thoughts on Microsoft’s Gutsy Move
Topics: Industry Trends
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So last week, Microsoft and Yahoo teamed up and, with their powers combined, swung the boom hammer at Google. Microsoft and Yahoo announced a partnership where Micrsoft’s new Bing will power the search engine function on Yahoo’s sites. Yahoo, on the other hand, will continue to provide its content and portals, and will manage all ad sales involving searches. It’s a smack of epic proportions. But can this partnership work?? For Yahoo: Yes. For Microsoft: ???    

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Did you know? Google Personalized Searches.
Topics: SEM
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Last month, fellow Worthwhile Web Strategist, Chris Rackley, asked me to Google something about one of his “most popular” blog posts he had written. He was surprised he was still #1 in the rankings.

I queried. “Chris,” I said, “you aren’t even on my first two pages!” He and I both supposed I had queried incorrectly. I double-checked. In fact, my verbiage was a match with his.

Two identical searches only seconds apart from 5 feet apart yields two completely unique results listings in Google. Whaaaat?!

Google announces Personalized Searching

From what I can see from Google searching (ironically), this technology existed in Google Labs format as early as 2004-05, not actually being used until around Spring 2007. (2005/11 article)

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Gmail going offline: Cool, but necessary?
Topics: Industry Trends
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(full article from CNET on CNN)

Google has announced an experiment to enable Gmail users to read, write, and search their Gmail messages, all while having no internet connection. You could probably remember that time when you got to a coffee shop, purchased a grande non-fat latte, set up shop, only to find out that they were experiencing “technical difficulties” and the internet wouldn’t be up “for awhile.“
Gmail offlineFor me, I’m at Worthwhile or at home over 20 hours per day, having high-speed connections at both places, which makes me think — Even though this is cool technology, is the need really there in the market?

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“Don’t Be Evil”
Topics: Company Culture, Industry Trends
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Christmas is one of the most wonderful times of the year – a chance to reflect, eat tons of food and not feel guilty (until after you make that New Year’s resolution for the 289th time to lose weight and diet), share in gift giving, and spend time with family. So naturally I spent Christmas day doing what any normal person might do – reading.

Now before you think to yourself what a nerd, let me clear a few things up. You’re absolutely right. I’m a nerd.

My selection of books had grown since Kris Kringle last came. I narrowed it down to two books: The Rise and Fall of the Roman Empire and The Google Story. I decided to tackle the modern day empire of Google and leave the Romans for another holiday…

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Google Chrome’s Customer Experience
Topics: Customer Service
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At first I thought about writing concerning Google Chrome in regards to how to go about optimizing for this new browser (inspired by a comment a co-worker mentioned on Twitter the other day); however, I learned that Chrome is built on the rendering engine Webkit which is used by Safari, so there isn’t too much to write about concerning that. Even though I do a lot with web developing I’m also involved with customer service here at Worthwhile and the one thing that sticks out to me is how Google listened to its customers and then proceeded to create Chrome to make their experiences even better.

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