Better not to to speak than to speak and live contradictorily.
If I’ve heard one common theme in the last 6 months, it has been this — “Content is the most important part of your website; it drives every other part.”
But it’s easy to say this or to admit that it’s true. It is another matter to practice this doctrine of the Web.
Read the rest of this entry »
All you Twitter fanatics crack me up. Not you Twitter fans — you’re cool. I dig you. But for all you people who engage in verbal make-out sessions with Twitter at every networking event, I have a message for you: Life called. It misses you.
Where are the innovators on Twitter? The ones who don’t “Join the Conversation” … but take the “Conversation” and turn it on its head? Twitter is, and always has been, a tool. And while some are keeping it at the tool-for-chatting level, it’s time for others to step it up. It’s time for Twitter to be used in new and innovative ways.
Read the rest of this entry »
It’s confession time. I’m coming out of the closet with some of my iPhone apps. They’re cheesy. They’re lame. They’re downright fun — just don’t tell anyone you have them. Unlike other lists like this on the Web, this list is actually real: I do have these apps on my phone. And yes, in some cases I did pay money for these. Here we go:
Read the rest of this entry »
Doing Social Media for your .com or .org without a purpose statement is like sitting down to write a paper without a thesis statement.
Read the rest of this entry »
Are you struggling to make sense of social media and its effectiveness for your business? Never fear, you’re not alone. In fact, even while Worthwhile has seen great success from social media — from brand awareness to attaining new clients — we still can’t confidently say it’s been worth the investment we’ve put into it thus far.
We keep convincing ourselves that there’s a missing element to all of this. Something we’re not seeing. I think a lot of businesses feel this way — like they’re on the precipice of figuring out how to effectively connect online, but just not quite there. Well, I think I’ve found that element, and I want to share it with you.
Read the rest of this entry »
