Too many social spaces?
Topics: Social Media
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We’ve seen an explosion of social spaces during the past couple of years – Facebook, Twitter, Linkedin, etc. Many organizations have built their own social space to provide the communication needs of their people. I live in several virtual worlds or neighborhoods, some public and some private, and I just got bit by an ugly downside of this!
I teach one MBA class in which we use an online world that includes many of the social networking tools including email. I teach that class one semester every other year.

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Twitter Panning: Finding good Tweets
Topics: Social Media
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Do you ever get lost in your Twitter feed? Maybe it’s just me but sometimes when I leave Twitter for a while and then return to find that I have 3278 new tweets I become a bit overwhelmed. How in the world will I be able to read all those tweets much less respond and engage in conversation?

I find myself a Twitter Panner – you know someone who pans the streams / feeds of tweets looking for that golden nugget of information.

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Who Will Take Twitter to the Next Level?
Topics: Industry Trends, Social Media
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All you Twitter fanatics crack me up. Not you Twitter fans — you’re cool. I dig you. But for all you people who engage in verbal make-out sessions with Twitter at every networking event, I have a message for you: Life called. It misses you.

Where are the innovators on Twitter? The ones who don’t “Join the Conversation” … but take the “Conversation” and turn it on its head? Twitter is, and always has been, a tool. And while some are keeping it at the tool-for-chatting level, it’s time for others to step it up. It’s time for Twitter to be used in new and innovative ways.

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One Relationship at a Time
Topics: Customer Service, Social Media
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fail-whaleAre you struggling to make sense of social media and its effectiveness for your business? Never fear, you’re not alone. In fact, even while Worthwhile has seen great success from social media — from brand awareness to attaining new clients — we still can’t confidently say it’s been worth the investment we’ve put into it thus far.

We keep convincing ourselves that there’s a missing element to all of this. Something we’re not seeing. I think a lot of businesses feel this way — like they’re on the precipice of figuring out how to effectively connect online, but just not quite there. Well, I think I’ve found that element, and I want to share it with you.

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Using “…” on the Web
Topics: History and Philosophy
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In public speaking or personal conversation, you have non-verbal communication — ways of communicating without actually saying words to communicate those elements. You’d think nonverbal communication would be lost with media — texting, blogs, social networks. Not so.

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