All you Twitter fanatics crack me up. Not you Twitter fans — you’re cool. I dig you. But for all you people who engage in verbal make-out sessions with Twitter at every networking event, I have a message for you: Life called. It misses you.
Where are the innovators on Twitter? The ones who don’t “Join the Conversation” … but take the “Conversation” and turn it on its head? Twitter is, and always has been, a tool. And while some are keeping it at the tool-for-chatting level, it’s time for others to step it up. It’s time for Twitter to be used in new and innovative ways.
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Are you struggling to make sense of social media and its effectiveness for your business? Never fear, you’re not alone. In fact, even while Worthwhile has seen great success from social media — from brand awareness to attaining new clients — we still can’t confidently say it’s been worth the investment we’ve put into it thus far.
