IA: turning your site into paths.
It goes by many names. Information design. Information architecture. User experience design. IA.
Over the past decade, it’s also become a buzz word on the Net and about the Net, and in your heart of hearts you may be afraid it’s the part of your website you chose not to buy.
What is Information Architecture anyway? And what makes it special enough that you should care—and even pay extra for it?
I was searching through my faithful laptop bag and I found a gift certificate a friend had given me for Christmas this past year. I totally forgot about it, but between old receipts and expired coupons there was my Horizon Records gift certificate. If you haven’t been to Horizon, they have an eclectic variety of tunes, old vinyl records, books, movies, cds and much more. Very cool place, and as a bonus if you go there mid-day you can enjoy the wafting of deliciousness from The Bohemian Cafe lunch menu (I recommend the Cuban sandwich, it’s magically delicious).
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