Techy? Sometimes. Funny? Often. Relevant? Always.

All you Twitter fanatics crack me up. Not you Twitter fans — you’re cool. I dig you. But for all you people who engage in verbal make-out sessions with Twitter at every networking event, I have a message for you: Life called. It misses you.

Where are the innovators on Twitter? The ones who don’t “Join the Conversation” … but take the “Conversation” and turn it on its head? Twitter is, and always has been, a tool. And while some are keeping it at the tool-for-chatting level, it’s time for others to step it up. It’s time for Twitter to be used in new and innovative ways.

Defining the Next Level
Please understand what’s being discussed here. We’re not talking about more tools for using Twitter to simply “talk” and “manage.” Blah-Blah-Blah. Not Tweetie or Co-Tweet or TweetDeck. Nor am I talking about a Twitter app that’s fun to mess around with like TwitPic, GroupTweet or Twitterpool (<– see what I did there?).

I’m talking about using Twitter to create something revolutionary. Something game changing. Perhaps it’s so simple that somebody says, “Dude! Why didn’t I think of that?” Perhaps it’s so out there that nobody sees, at least at first, what the value of the tool is. The point is this: there are tons of tools and apps that are niche and that help people do “something.” But …

… what if you created a tool that was a game changer — something that changed an entire industry?

Now That’s What I’m Talking About
I found such an example just yesterday. I met Gary Zukowski, “Founder & Chief Bottle Washer” of TweetMyJobs.com. The idea is brilliantly simple: You’re a company looking to post a job opening online. You go to TweetMyJobs.com. They tweet your job. Simple enough, right? But here’s the deets:

• TweetMyJobs.com has more than 6,100 twitter accounts at its disposal. (You can’t create that many now; but TweetMyJobs started early enough and has gone through the ropes to obtain permission from Twitter. So, no competition)
• TweetMyJobs.com has more than 100,000 followers over its 6,100 accounts
• At the time that I’m writing this, there have been over 300,000 jobs tweeted over TweetMyJobs’ accounts. (Yes, you read that right … makes the word ‘recession’ sound irrelevant, doesn’t it?)
• Netflix, Kelly Services, Home Shopping Network, and FedEx are among hundreds of regional and national companies that use TweetMyJobs.com

So how has TweetMyJobs.com been a game changer? Well, for starters: It costs a small fraction of the cash it takes to post a job on Monster.com or Career Builder. And these days — those savings are gold to companies.

Second: It goes after a far different market. According to Gary, their tracking has shown that most of the people following and using TweetMyJobs.com’s twitter accounts are people passively searching for a new job. Many of them still have work and are just looking, often casually, for a different direction or better situation. Companies are relishing this crowd, and the fact that they can get to them cheaply.

So what’s the catch for TweetMyJobs? Well, none. They run off of a simple Wordpress site and they use Twitter and its gloriously open API to do the rest. So that’s your overhead. And exposure? Well — PC Magazine rated them one of the Top 20 Job Boards online. They’ve been mentioned across multiple national news sources. So yeah, they’re doing just fine.

So Just to Recap
Twitter can be so much more than just a “conversational tool.” It’s too often boxed in as such. Who is next to be like Gary and think outside the box? Who’s next to come up with a game changing way of using Twitter?

I asked Gary if people often responded to him with, “Well, that’s so simple. Anybody can do that!” (Which isn’t true, because of the restraints on Twitter accounts now, but I digress.) He said, “All the time.” I was quick to reply, “Pay no attention to them. You’re a genius.” Because while everyone else in the world is reacting to his idea, that’s all they can ever do. Because he thought of it.

So what’s your idea?