Throughout history there have been thousands of innovative, ground-breaking ideas. The Titanic – huge and invincible. The Hindenburg – fast and safe. Tower of Pisa – structurally sound. J Geils Band – Freezeframe. The list goes on…
All of these things were seemingly great ideas until the unexpected reared its ugly head. All of these things needed someone’s professional recommendation, or at least ideas of possible ‘hiccups’ that may be encountered. Had these innovators consulted more knowledgeable people before implementing their ideas, the outcomes may have been dramatically different.
If you’re thinking about a new website, or a revamp of your existing one, I encourage you to get some professional input. We know websites; it’s what we do all day, every day. We may not be able to help you think through all of the issues you might face while printing a magazine ad or scheduling cable advertising spots, but we can definitely give you sound advice about deploying a successful website. We have an initial phase of any new project that we call Discovery – this is where we do our homework on your project. We investigate your competitors, your perceived audiences, your business goals and expectations. We can then craft a plan for attack – and you get to be a part from the beginning. This helps Worthwhile avoid launching a big Hindenburg for your business, and it helps you understand exactly what your website can do for you.
