Will Gray

Creative Director since 2010

Here's my story:

I grew up in Greenville, but didn't really fall in love with it until coming back from Scotland in 2008. It's amazing how things look different from a new perspective. My background is in communications, and my three degrees in English usually intimidate people. But my take is this: if we can understand each other, that's the main goal, right?

For me, writing and strategy for the web grew mainly out of curiosity—but admittedly, I've enjoyed and explored the UI of computers since the mid-80s, my family's Mac Plus, and Zork. My, how things change.

At Worthwhile, I have the pleasure of supervising each client's strategy, content and design. I'm also an accidental hipster. Really, I don't mean to be.

He's professional.

  • Silver Addy / BMA Best in SC microsite
  • B.A. and M.A. in English
  • Ph.D. from the University of St Andrews
  • Certificate from the University of Oxford
  • Former Managing Editor for a weekly newspaper
  • Former Quality Rater for Google
  • Former Director of Digital Marketing & Senior Copywriter
  • Nearly 100 awards for writing and creative direction

He's personal.

  • Passionate about local and sustainable
  • A committed cinephile (check your dictionary)
  • Husband of Alison, father of Eden & Vincent
  • Loves words, wordplay and etymology
  • An award-winning T. S. Eliot scholar
  • Into Couch Surfing (ask Google)
  • Co-founder of Rehumanize
  • Would gladly spend three hours on a great meal
  • Loves a good joke
  • Lived in Scotland

Here's the rest of us: