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Trust > Skill

April 25th, 2008 by Chris Rackley
Posted in Web Strategy | No Comments »

Web Strategy is not a science. On the other side of the coin, though, I’d feel arrogant if I called it an art. I can just tell you, positively and without a shadow of a doubt, that Web Strategy is, in fact, not a science.

Working personally with dozens of clients on their Web presence, I’ve learned that you can give them the very best you have: You can set things in motion to boost their ranks in Google and Yahoo, you can give them a contemporary, refreshing design, you can add functionality to their site that sets them apart from their competitors; but if they don’t implicitly trust you - it’s all for naught.

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Thoughts from the Web 2.0 Expo

April 24th, 2008 by Dan Rundle
Posted in Events, Industry Trends, Web Strategy | No Comments »

Jonathan Zittrain, author, professor and Internet legal expert talked about the dangers of being tied to a platform.

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Getting It Right

April 24th, 2008 by Beth Honshell
Posted in Customer Service, Reviews | No Comments »

I found a First Impression goal to be passionate about the other day. Scott McKain, in his book What Customers Really Want asks this question, “Do you spend more time on getting it right or making it right?”

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Web 2.0 Expo

April 23rd, 2008 by Beth Honshell
Posted in Events, Industry Trends | No Comments »

Experiencing Web 2.0 front and center!

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Mobile Search Optimization

April 18th, 2008 by The Worthwhile Company
Posted in The Wire | No Comments »

Avoid dead ends with Mobile Search Optimization.

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