Tis the season for Christmas parties in the office. On my way to work this morning, I picked up both some coffee for a party and a lesson in how kindness can win back a customer — even when the kindness isn’t directed his way. Kindness can rescue the Christmas spirit and your business.
Hero support comes in all forms and outside of time frames, with various levels of knowledge and compassion…and The Worthwhile Company is no exception when we come to the rescue of our clients! With persistence and research over three days, I worked with an email client so that she could not only receive her email, but also send it. Read the rest of this entry »
Just about one year ago, we had the privilege of launching a new site for one of our favorite clients: Liquid Highway. The owners, Dwain and Keeli Waller, are about as cool as specimens of mankind get. But it was the story of Liquid Highway that we set out to tell. We incorporated some pretty nice technology in their site (gotta love those barista playlists - those cats have sweet taste!), but Dwain made it clear to us from the beginning that it was the mission that needed to be front and center. Liquid Highway donates all of their profits after taxes to charity. We put together several pages to tell their story . . . but at the end of the day, people needed to find the story. Therein lies the rub. Read the rest of this entry »
I wasn’t paid to tell this story like some celebrities on TV. This is real life smacking you in the face on a Wednesday. The great thing about the story I am about to unfold is that it’s about you in some ways. Probably reckons that you’ve been there before.
Setting - on the way to an “anonymous Greenville, SC tire station” to help a friend get his flat fixed. Since I was following behind for precautionary measures, I was the last to arrive at the scene.
The four of us were standing in a room, dressed in large brown jumpsuits and separated from the rest of the group. We were in Hallstatt, Austria waiting to start a tour of an ancient salt mine. Everyone around us was in a conversation with each other — in German. The guide talked in German to the majority of the group for 10 minutes then uttered those (to us) famous words, “Ok, who needs the English translation?” Suddenly, we realized that what we were going to learn about salt mining was minimal. We ended up walking miles underground staring at brown dripping walls and “hearing” long German explanations followed by our “English” translation of one or two sentences including explicit examples like … “Ok, this is where they mine the salt.”
I know, this is an extreme example of total lack of communication, but when I am in the middle of a conversation and I realize that neither of us are understanding what the other is saying, my mind goes back to the salt mine. Read the rest of this entry »
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