EVA
Meet Eva: an AI-powered shopping experience that simplifies home renovations.
Build your story
Client: Eva / Inspolation, Inc.
From vision to reality.
Eva empowers renovators, realtors and flippers.
Upload an inspiration photo and Eva will identify the style and elements to match them with curated, shoppable products that are budget- and style-aligned. Eva subtly helps users understand and select from product recommendations and avoid costly mistakes. Create a space you love, stress-free.
Designed for impact.
A more immersive, shoppable experience drives business value
Shoppers reduce time spent sourcing products by 80%
60% increase in Mood Board creation, a leading indicator for purchases
250-500 more Eva Pro subscription conversions per month
Additional affiliate revenue from increased purchases doubles ARR
Renovation
roadblocks.
Most renovation projects are abandoned because homeowners get stuck.
57% of homeowners say their home in a "work-in-progress"
87% have never hired an interior designer
Inspiration without
action:
Platforms like Pinterest and Instagram offer endless design ideas but rarely provide direct links to purchasable products.
Ineffective
search tools:
Traditional reverse image searches can yield irrelevant or unavailable products and fail to consider factors like budget, location, or current stock.
Decision fatigue and cognitive overload:
The overwhelming number of choices and the complexity of coordinating various design elements can lead to frustration and indecision.
No professional
guidance:
Many users lack access to interior designers, leading to uncertainty and stalled projects when trying to make cohesive design decisions independently.
"So like, Pinterest is great because you can look at a billion different photos. Problem with Pinterest is most of the time you can't get links. You'll fall in love with a picture, but then there's no links to like where you can buy it or find anything like that.
- Kristin
Eva bridges the gap between inspiration and execution.
AI enhances the user experience:
- Understands the user’s intent
- Invites the user into an immersive, interactive mood board
- Offers timely, friendly, actionable advice
Download journey map (PDF)Instant product matching to inspiration.
Renovators find inspiration everywhere. Then what? Eva saves users hours of scrolling and turns a frustrating experience into a magical one.
Professional design guidance.
With the AI-enhanced workflow, users can activate AI nudges to receive expert design suggestions.
Practical purchase options.
Once users finalize their mood board, they can download a sourcing sheet with in-stock products and get an exclusive trade discount.
Conversational AI with sidekick characteristics
Eva is like working with a virtual design assistant who guides, suggests, explains, and gives you actionable, practical ways to bring your vision to life.
Design principles for a human-centered approach.
Users aren’t just shopping, they’re building a vision of home.
This AI system influences real, and really expensive, purchasing decisions. Trust, transparency, accuracy, and clarity are non-negotiable.
The principles below serve as a strategic guidepost for user flows, interfaces, and MVP features. Each interaction should reinforce these principles to ensure the product is not only functional, but valuable, enjoyable, and responsible.
Honor the user's vision
Support the user's design intent by translating it into accessible, actionable product options that match their style and budget.
Explain the magic
Transparency through clear labels explanations for why products were chosen.
Empowerment over automation
Users stay in control with filters, overrides, and the ability to explore alternatives. Accelerate decision-making; don't limit it.
Design for Delight
Micro-interactions and nudges feel intuitive and fun and inject much-needed joy into the home renovation process.
Fail gracefully
When recommendations fall short, offer smart alternatives and reinforce user agency with next-best suggestions, filters, or human-curated picks.
The Design Principles translate into a seamless user flow.
Values-backed artifacts align stakeholders and the engineering team on the human-centered experience we aim to create.
Download user flow chart (PDF)AI-powered solutions to renovation challenges.
Upload inspirational room photos.
AI computer vision analyzes the room for style and elements to understand the user’s intent and stylistic preferences.
Discover personalized product recommendations.
The AI-powered product matching engine identifies similar products in the Eva database. Accompanied by clear, AI-generated explanations, suggestions provide transparency into the selection process and empowers users to make informed decisions with confidence.
Get designer advice to bring it all together
Users can activate AI nudges on their mood board, providing real-time design suggestions, just like having a personal interior designer at your side. These insights help ensure cohesive and harmonious selections, guiding users to make smart product swaps without feeling intimidated or judged.
AI-powered design assistant helps users take action.
